Decoding the Algorithm: What Actually Drives Engagement
Platform algorithms are complex, but not incomprehensible. Based on analysis of millions of posts, here is what we have learned about what makes content spread.
The Engagement Hierarchy
Not all engagement is equal. Comments outweigh likes. Shares outweigh comments. Saves outweigh shares. Understanding this hierarchy is essential for optimizing content for algorithmic reach.
Timing and Velocity
Early engagement signals are disproportionately important. The first hour after posting often determines whether content gets amplified or buried. This is why audience analysis and optimal timing matter.
The Authenticity Factor
Algorithms increasingly reward authenticity. They detect engagement bait, clickbait, and artificial patterns. The best strategy is genuine value—content that people actually want to consume and share.